Company News

FOR IMMEDIATE RELEASE
01.15.2009

ICA gets an overhaul

ICA - Packaging makeover has recently been completed, as has the exercise geared towards refreshing the visual impact of ICA’s vehicles.
As a result, a graphic design project was undertaken, leading to the creation of an innovative solution that has remarkable aesthetic impact. The desire to get across the message that ICA products represent state-of-the-art technology and the requirement to modernize the style of the packaging were the main drivers of this transformation.
The decision was recently taken to unify the graphic design for both the water-based and the solvent-based coatings, with the distinction lying in the use of azure for the former and red for the latter. In both cases, the background color is aluminum, which perfectly complements the modernity of the stripes that make up the graphical motif.
To endow the new packaging with even greater impact, the color of ICA’s vehicles has been overhauled to match the new graphic design.

 

 

ICA Packaging in the 1970s	New Packaging ICA